Smorgasbord Pop Up

Smörgåsbord is a multidisciplinary creative studio, based in Cardiff and Amsterdam. In 2014 they worked with us on our own branding and in 2018 we collaborated on woven blankets for another client, the Cambrian Hotel, Adelboden.

As part of the recent Cardiff Design Festival Smörgåsbord organised a pop up exhibition showcasing the brands (including Melin Tregwynt) that they’ve worked with over the last 11 years. These include nation brands to beer brands, broadcast to editorial design, destination campaigns to product development.

During the past four years Smörgåsbord have played a pivotal role in creating and developing the Cymru Wales nation brand.

The photos shown are by Alex Jenkins.

Smörgåsbord is a spirited creative company known for its rigorous thinking, breadth of knowledge and ambition; and its work that makes a difference to the everyday. Established in 2008 with a background in typography and graphic design we are a relevant and internationally acclaimed multidisciplinary studio, driven to create beautiful and meaningful work across a wide range of disciplines on inspiring projects of all scales. With studios in Cardiff and Amsterdam our work impacts a diverse international audience. From nation brands to beer brands, broadcast to editorial design, destination campaigns to product development – we are responsible for rebranding Wales, distilling the first soju outside Korea and overhauling the brand for the Netherlands’ leading commercial broadcaster.

Dylan Griffith, Smorgasbord