We’ve been invited to the launch of Muji Found in Japan. Those of you who know Muji will be familiar with their stores selling office equipment and simple unbranded household goods and clothes. To be asked to supply them with a collection of fabrics based on traditional Welsh doublecloth came as a bit of a shock. They have developed a new concept called Muji Found. which will initially be limited to Japan.
Instead of the anonymous office and household products sold in the main stores, Muji Found will be selling products sourced from small companies like us and each product has its own unique story. We’ve been really excited to work on this project and we’re looking forward to seeing what they’ve put together.
Here are some pictures taken from the Muji Found exhibition in Tokyo. We were totally knocked out by the display and the amount of space we had been given in their Tokyo stores.
Thank you Muji!!